Q: How often should I shampoo my hair?

A: Don’t buy into trendy social standards, or manufacture marketing. How often you shampoo is an individual standard. What is right for you?

Should I Shampoo Every Day?
As far back as the 1700‘s people may have shampooed their hair every few months or, an affront to our current standards, even less frequently. Our hair styles and social standard has changed drastically. In 2012 some think it necessary to shampoo every day, while others prefer the look they obtain by allowing natural oil and or products to develop fully in the hair over a week’s time.

There is one major reason for change in frequency over the centuries, and the confusion on how often is proper to shampoo. Stylist determine the social standard by creating new styles and manufactures sell haircare products in the market place. We have more frequent exposure to advertising touting the benefits looking good, and using products.

Stylist Determine Social Standards that Effect How Often to Shampoo
Each season new looks are created by manufacture affiliated stylists. They are given a task to create styles. The products and tools needed to achieve the desired fashion effect and the new styles go hand in hand. For instance, the invention of the blow dryer in the 1970’s emerged along with Vidal Sassoon’s precision haircuts. Both gave American women the opportunity to relinquish the weekly trip the salon to be shampooed and styled. Many opted instead for a wash and wear, bouncy style. But, this eventually lead to the need to purchase and learn how often to use shampoo, blowdryer and brush at home.

Manufactures Lead Our Thoughts on How Often to Shampoo
Take a moment to view the Vidal Sassoon ad promoting silky, sexy, shiny hair by using a “three step system” ( a shampoo and two conditioners) every day. Just a few short years before its release, it was acceptable to have your hair shampooed and styled just once a week. We sat in front of the television and then ran to the store. Notice what age and sex should shampoo daily, according to Vidal Sassoon.

Product Use and Styling Tools Determine How Often to Shampoo
With Farrah’s flowing mane came the subsequent first release of mouse, new hair sprays and various sizes of curling irons. Curling irons could only lift the hair so much for so long, it was inevitable that we would need the permanent waves of the 1980’s to hold everything in place. Perms and stylists’ new creative technics necessitated  the first (regretfully foul smelling) protein conditioner for sale on the market. Following close behind came the moisturizing conditioner. The home remedy of hot oil, or mayonnaise, treatments was grandma’s method. Hip chicks bought into a new standard for adding “life” back into one’s hair following a “curly” or “ spiral” perm. Little did we realize the moisture treatments made the curls limp. Limp curls led to more frequent perming. More frequent perming led to broken hair. Broken hair eventually led to a need to more protein products. And you guessed it… new styles.

I hope you  finally understand the photo to the left, and how we got the very brief trend of over processed hair- part too straight, part too curly hair.

We needed to let our hair rest for a decade, while every household bought a flat iron (or two). We said goodbye to perms in the 1990’s and embraced straighter than straight hair, flat irons, heat protective and shine/luster additive products.

What is “in” style, and the social standards of the trend, will always play into how often you believe you need to shampoo. Instead, consult an honest and experienced professional hairdresser. He or she is trained to evaluate your hair type, and condition, along with style needs.

Do you know why I don’t sell my clients conditioner 
unless they demand it ?

How Often You Shampoo is Imperative to Your Health
While social standards have adjusted due to the manufactures’ marketing and product sales goals, the foundational act of shampooing is simply a need imperative to one’s health. The scalp can become unhealthy when one does not shampoo often enough. Conversely, shampooing too often, or using the wrong product, can potentially ill effect the condition and health of both the hair and scalp, and thusly the growth, appearance and performance of the hair.
I find most people in America shampoo every two to three days, but the best source of opinion on how often you, specifically, should shampoo will always be your personal stylist. For your health, and style, talk to your stylist today about any concerns you have for the condition of your scalp and hair, and your styling goals.

Never take a manufacture’s advertisement as sound advise for anything.They have sales goals.

Do you know why I don’t sell my clients conditioner
unless they demand it ?